SEO or Pay per Click: Which is Right for Your Biz?

SEO or Pay per Click: Which is Right for Your Biz?

In my years of coaching for construction companies and other blue collar businesses, I run into a lot of people wanting to establish a stronger online presence. They’ve heard of both Search Engine Optimization (SEO) and Pay Per Click advertising (PPC), but they don’t...
6 Tips for Getting the Most from Your SEO Team

6 Tips for Getting the Most from Your SEO Team

As companies increasingly pour resources into digital marketing, it’s certain that an SEO campaign will eventually become a part of your strategy. While it might seem simple enough to have an intern whip up a blog or two here and there, that isn’t the most effective...
Subtle Leadership: What Does This Mean?

Subtle Leadership: What Does This Mean?

When leading a group of individuals, you can either be a dictator and make demands on what needs to be done and how to do it- or you can tell your team the end result you want to accomplish and allow them to achieve the result you want- through their ideas/creativity....
Forecast for the Future: The Decline of Skilled Trades

Forecast for the Future: The Decline of Skilled Trades

If you work in any of the industries we group together as “the trades,” you may have noticed a disturbing trend. While it’s easy to find grizzled and grey-haired workers, there aren’t many young people entering the industry to replace them. Each year older workers age...