by Shane Hoefer | Jan 27, 2022 | Articles
In my years of coaching for construction companies and other blue collar businesses, I run into a lot of people wanting to establish a stronger online presence. They’ve heard of both Search Engine Optimization (SEO) and Pay Per Click advertising (PPC), but they don’t...
by Shane Hoefer | Jan 11, 2022 | Articles
As companies increasingly pour resources into digital marketing, it’s certain that an SEO campaign will eventually become a part of your strategy. While it might seem simple enough to have an intern whip up a blog or two here and there, that isn’t the most effective...
by Shane Hoefer | Dec 28, 2021 | Articles
An essential principle in growing a business is that it must be structured to facilitate your goals. If your goal is to become the largest business in your industry, eventually, your company will morph into a different structure than the one you use as a one-person...
by Shane Hoefer | Dec 16, 2021 | Articles
When leading a group of individuals, you can either be a dictator and make demands on what needs to be done and how to do it- or you can tell your team the end result you want to accomplish and allow them to achieve the result you want- through their ideas/creativity....
by Shane Hoefer | Nov 25, 2021 | Articles
If you work in any of the industries we group together as “the trades,” you may have noticed a disturbing trend. While it’s easy to find grizzled and grey-haired workers, there aren’t many young people entering the industry to replace them. Each year older workers age...
by Shane Hoefer | Nov 9, 2021 | Articles
The “Problem” with Millennials If you’ve been on the internet any time in the last 10-15 years, you’ve seen plenty of coverage on millennials. Articles written by wizened elders accuse the younger generation of being lazy, entitled, unambitious, bad with...
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