SHANE HOEFER

Pleased to Meet You!

Shane Hoefer, CEO of Rocky Mountain Forest Products, runs the company with a people-first culture approach, a style that fits into his life ethos of believing in others. After taking the reins of the Colorado-based business from his father, Shane reimagined the company’s leadership style, learning to guide his employees with empathy, while also providing them the autonomy to thrive independently.

While inspiring his workforce with his tireless work ethic and expertise in the industry, Shane always leads with empathy and positivity. Even in a sector that sometimes moves slower than others, Shane stresses the importance of innovation and intuition in the face of a rapidly changing world. Along with that of his company, Shane’s mission is to use his lifelong experience to improve countless peoples’ lives in similar industries.